Portfolio Company
Amerifit (Cromwell, CT) is a leading consumer healthcare company that sells a variety of branded, natural, over-the-counter (OTC) and nutritional supplement products designed to meet specific consumer health needs - with a particular focus on women's wellness, gastrointestinal health and natural health. Amerifit's key products include: ESTROVEN®, the leading all-natural nutritional supplement brand addressing the symptoms of menopause; AZO, the leading OTC brand addressing pain relief and prevention of urinary tract infections; Culturelle®, the leading probiotic supplement in the U.S.; VITABALL®, a children's vitamin gum ball product; SOOTHERBS™, an all natural cough cold remedy; and FLEX ABLE®, a line of joint health products.
Acquisition Search Criteria:
Target Size
 Companies, divisions or product lines with revenues in excess of $5 million
Attractive Target Criteria
Products addressing chronic conditions of aging - with a particular focus on women's
 wellness, gastrointestinal health and joint/bone health
Branded OTC or nutritional supplement products
Products with natural active ingredients
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